Adam Babajee-Pycroft is UX specialist and ex-agency owner.

He's spent the last 14 years designing websites, software, ecommerce platforms and other digital products.

Adam lives in Bristol, UK with his wife Becca.

Client experience

Head of UX

I've taken my first permanent role in nearly a decade to help Series-B funded scale-up Immersive Labs create a world leading cyber capability platform.

  • Leading a growing UX team, accountable for UX & Design Strategy across the organisation
  • Hands on Information Architecture, Interaction Design, Prototyping and User Research.
  • Collaborating with the wider Product team to put users at the heart of the decision making process.

Immersive Labs are growing rapidly, in both Bristol (UK) and Boston (USA)

See the latest vacancies


  • Advising product teams, software companies and agency leaders on how to practice user-centred design and create reusable design systems
  • Building teams of vetted consultants to deliver UX Design & Research projects

UCD Bristol

Meetup Organiser

I've been organising UX meetups around Bristol for around 6 years, first SWUX and since late 2017, UCD Bristol. We have over 1,000 members and offer free talks on all aspects of UX research and design.

Speaker / Facilitator

I'm available to speak, run workshops or join panels at conferences and meetups in the UK and beyond.

I'm interested in speaking about:

  • The role of UX on software product teams
  • Remote moderated user research
  • Liberty & Ethics in design


My views on User Experience, Product Design and Technology.

I'm not posting as frequently these days due to my focus on Immersive Labs.

Case studies

A selection of User-Centred Design & Research projects from my career to date.